Overview

If you find yourself in the Zona Leste of São Paulo, specifically in Jardim São Gonçalo, “Pizzaria E Esfiharia Helô” is a destination worth exploring. This neighborhood gem, nestled on Estrada da Colonia, offers a compelling blend of traditional pizza craftsmanship and Middle Eastern flavors, evident in their esfihas. The fusion here is seamless—each dish speaks to a careful balance between authenticity and local taste preferences.

The highlight is undoubtedly their pizza, crafted with fresh, quality ingredients that honor the Italian heritage while embracing Brazil’s vibrant culinary spirit. The crust strikes a satisfying balance—crispy enough to hold the toppings but with a tender bite. The esfihas, a regional favorite, bring unique fillings that complement the pizza offerings, providing a diverse menu that appeals to a wide audience. This variety makes the spot ideal for families, casual diners, and those craving something a bit off the beaten path.

Ambience-wise, the space reflects a cozy and welcoming environment, perfect for intimate dinners or laid-back group gatherings. The location on Estrada da Colonia, although in a quieter area, rewards visitors with an authentic experience removed from the bustle of São Paulo’s city center. Friendly staff and attentive service create an inviting atmosphere that encourages repeat visits.

“Pizzaria E Esfiharia Helô” serves as a cultural bridge—bringing together the best of pizza traditions and esfiharia delights in a setting that feels both local and familiar. Whether you come for a quick bite or a relaxed meal, it promises a taste of São Paulo’s rich culinary tapestry in every slice and bite.


Amenities & Services

Popular for
Solo dining
Offerings
Hard liquor
Quick bite
Small plates
Vegan options
Vegetarian options
Atmosphere
Casual
Quiet
Trendy

What Customers Say

Marcio Adriano Rocha
Mar 7,2026
5/5
I ordered a pizza to try it and see if it was good, and I don't regret it. The price is very good and the quality is too; the dough, the toppings, everything is a 10/10. I will definitely buy again without a doubt.
Raimundo Braga
Mar 7,2026
5/5
A very pleasant environment, fast and very good service.
Jacqueline Santana
Mar 7,2026
5/5
A great meal, one of the best pizzas in the area, affordable prices, I highly recommend it!
Bruna Guimarães
Mar 7,2026
5/5
Best esfihas and pizza ever, no words needed. And the service is amazing, the staff are very helpful and polite, which is why I always order from here. What makes me happiest is the fast wait time, because you don't mess around with my hunger, hahaha, I'd kill someone if I was hungry!

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Location

Opening Hours

Monday Closed
Tuesday 06:00 PM - 12:00 AM
Wednesday 06:00 PM - 12:00 AM
Thursday 06:00 PM - 12:00 AM
Friday 06:00 PM - 12:00 AM
Saturday 06:00 PM - 12:00 AM
Sunday 06:00 PM - 12:00 AM
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